#eye #eye



Project Brief
Create an environment that changes over time.

7 weeks

Adobe Illustrator, InDesign, Traditional bookbinding, Drawing

How do we make decisions over time?

When I'm making a cup of coffee in the morning, I don't think twice about why I choose 2% milk over flavored creamer. It seems like a menial thing, but this lack of reflection also translates into the way I make other choices. Foundationally, how much do the decisions made in childhood influence the way we make decisions now and vice versa?

Blind Faith is a three-part series that explores the consequences of hasty decision-making by putting the reader through a series of interconnected narratives that thread into our past, present, and future as the sum of our actions.

Exploration of Past Narrative

Bringing back childlike wonder and patterns

Who do we rely on or “trust” most in each stage of our life?

Book Structure + Unification

We often learn lessons retroactively rather than in the moment.

Although I wanted readers to slow down and think about why they're making a certain choice and how it'll affect their future, I didn't want to show this explicitly in order to simulate the fact that we often learn lessons retroactively rather than in the moment.

Plot — Past

The past storyline placed the reader in the shoes of an eight-year-old kid to face the big moral decisions that someone at that age would face. While this isn't necessarily a book for kids, it's meant to be off-beat and reminiscent of childhood through illustration and fluid text stylization.

You run errands for your mother. You just have to pick up milk from the grocery store, give Tupperware back to the neighbor, and pick up takeout from Ned's Deli. It seems easy enough! You have your new bike, and your mom is trusting you with $30. You face the first dilemma at the grocery store to get milk, tempted by the snack aisle. If you choose to get a snack, you later find out that you're short money for the takeout.

Your mother also asks you to grab extra napkins at Ned's Deli but the signage says to only take one when you get to the restaurant. Who do you listen to? Your beloved mother who would never put you at risk or the restaurant rules?

Scaling the moral dilemmas to the appropriate age, those who are older might brush past these dilemmas as silly, but what we experience at this age are the building blocks of learning that shape our present and future.

Print + Logic Flow

With four major decisions in the tree, this created eight potential endings.

It was difficult to order the pages in the way that wasn’t predictable while still making sense.

Because some story sequences were similar, I followed a more calculated path to determine how the story deviates. I had mixed up a couple of plot points that created confusion in the storyline in the first few iterations, so I had to completely reprint and rebind the book at a certain point. What was helpful was creating a mini version in order as a prototype but also for scale.

Although the environment was predominantly about decisionmaking, it was also important to acknowledge the physical presence of the series itself through a slipcase and introduction.

Final Print︎︎︎