GIRL SKATEBOARDS MODULAR SKATEPARK
EXPERIENTIAL SPACES CONCEPT — SPRING 2022
DURATION
4 days
CONTRIBUTIONS
Branded Environments
Visual Identity
3D Rendering
Conceptualization
Experiential Marketing
TEAM MEMBERS
Dorcas Lin - Design
Franklin Guttman - Design
Shalini Rao - Logistics
Kellen Gibson - Logistics
4 days
CONTRIBUTIONS
Branded Environments
Visual Identity
3D Rendering
Conceptualization
Experiential Marketing
TEAM MEMBERS
Dorcas Lin - Design
Franklin Guttman - Design
Shalini Rao - Logistics
Kellen Gibson - Logistics
OVERVIEW
Girl Skateboards has always been a household name, pushing to be more inclusive while paying homage to its lush history. This partnership aims to address enduring stereotypes surrounding skating and how to better integrate parks as a public good through the vision of skate parks as a gathering space or like a fountain in the middle of the mall.
A moving skate park reimagining what the future could look like beyond permanent concrete structures.
Girl Skateboards has always been a household name, pushing to be more inclusive while paying homage to its lush history. This partnership aims to address enduring stereotypes surrounding skating and how to better integrate parks as a public good through the vision of skate parks as a gathering space or like a fountain in the middle of the mall.
Skating as a gathering space
1. Hi-Res Skate Parts & Photos
2. No board? No Problem.
- Cameras installed at each obstacle around the park at the hard-to-capture angles
- Digital queue line is enforced that signal to the cameras
- Communal-oriented stations to retrieve free photos and footage
2. No board? No Problem.
- Girl will provide a wide selection of their skateboards to help you learn and test
- Opening this to a larger target audience within the community
Adaptation Over Time
3-weeks per city
- Build is made to be rearranged and split apart, taking on different obstacles (i.e. half of the head is vertically pushed against the building wall to form a skateable bridge, etc).
- Chalk outline left behind upon moving to a new city (map below not to scale)
Site Selection Considerations
- Compatibility with existing use of land
- City code for noise, lighting
- Proximity to public transport
- Clear, passive observation by parents, EMS, police, and public
Metrics of Success
Visitor Engagement
Social Media & Web Traffic
Girl Skateboard Sales & Engagement
- Amateur vs Experienced Slaters
- Tail-end of Pop Up Dates
- Returners vs. One-Time
Social Media & Web Traffic
- Use of Event Footage
- Frequency of New Location Suggestions
Girl Skateboard Sales & Engagement
- Designed Location-Specific Decks
- Charity Donations
- Newcomer Board Sales