#eye #eye






 KIA x KONRAD GROUP
UI/UX DESKTOP AND MOBILE SITE — SUMMER 2021










DURATION

6 weeks


ROLES

UI/UX Design


TEAM MEMBERS

Kenneth Hou - Design Lead

Sophie Brittain - UI/UX
Felicia Shane - UI/UX
OVERVIEW

Website redesign to strengthen brand transformation in the future of mobility and personalization.


The 2021 Kia rebrand encapsulates bold movement with the vision to create sustainable mobility solutions for the consumers and community through movement that inspires.



Contributions: Build and Price, Homepage, Owners Portal, and Navigation pages from wireframes to final prototypes.

Note: Details of this project are under NDA, reach out to learn more. 














Build and Price

Most of my work was spent on Build and Price as it had the most dense amount of steps in the customization process. We went through multiple rounds of wireframes and iterations to refine information breakdown and hierarchy for clarity in the user flow